There are 8 marketing activities that every business should engage in to some degree if they want to be successful. They are: market research, product development, branding, advertising, public relations, sales promotion, direct marketing, and customer service. Let’s take a closer look at each one.
Market research is vital to understanding what your customers want and need. It can be done through surveys, focus groups, and other data-gathering methods.
Product development is all about creating products that meet the needs of your target market. This includes everything from conception to production to distribution.
Branding is how you make your business recognizable and differentiated from others in the marketplace. It encompasses everything from your logo to your company name to the way you present yourself online and offline.
Advertising is any form of paid promotion for your business or products. This could include print ads, online ads, TV commercials, or radio spots. Public relations is about generating positive exposure for your business through earned media coverage (as opposed to paid advertising). This could include getting featured in newspapers or magazines, being interviewed on TV or radio programs.
Content creation
on creating content for each stage of the buyer’s journey. Content creation is the process of developing and sharing information in order to promote a product, service, or brand. It can take many forms, including blog posts, infographics, videos, eBooks, and more.
When about content marketing, quality is king. That’s why it’s important to take the time to develop well-written, informative pieces that provide value to your audience. Not only will this help you attract more leads and convert them into customers, but it will also establish you as an authority in your industry and build trust with your target market.
Of course, creating high-quality content isn’t always easy. It takes time and effort to research topics, write compelling copy, design eye-catching visuals, and promote your pieces effectively. However, the payoff can be well worth it-content marketing has been shown to generate 3 times as many leads as traditional outbound marketing while costing 62% less.
If you’re ready to start creating content that drives results for your business, here are 8 essential tips:
1. Define Your Target Audience
Creating content without first defining your target audience is like shooting arrows in the dark-you may eventually hit something, but chances are you’ll waste a lot of time (and resources) in the process. So before you start brainstorming ideas for blog posts or designing infographics, take some time to answer these questions: Who are you trying to reach with your content? What are their needs? What sorts of issues do they face? Once you have a good understanding of who you’re targeting, you can begin developing content that appeals directly to them. This will not only make your job easier (since you won’t have to guess what sort of information they might be interested in), but it will also result in better-quality leads-the people who are actually interested in what you have to offer. Not sure how to define your target audience? Check out our post on How to Create Buyer Personas for Your Business [ for guidance.
2. Find Out Where They Hang Out Online
Once you know who your target audience is and what sort of information they’re looking for, it’s time to get an idea of where they spend their time online so.
Target users that abandoned your shopping cart or online form
There are many reasons why users may abandon their shopping carts or online forms. In some cases, it may be due to technical difficulties or a user’s misunderstanding of the process. However, in many cases, it is simply because the user has changed their mind about completing the purchase.
There are a number of ways to target these users and encourage them to complete their purchase. One method is to offer a discount for completing the purchase within a certain time period. Another is to provide customer support in case the user has any questions or concerns. Finally, it is also important to ensure that the checkout process is as smooth and easy as possible so that users are not discouraged from completing their purchase.
Welcome or activation programs
Welcome programs typically include some combination of freebies, discounts, and educational materials. They should be designed to give customers everything they need to get started using your product or service in the most beneficial way possible.
Activation programs are similar to welcome programs, but they’re geared towards getting customers to use a specific product or service feature that they may not be aware of or may not have used before. These programs usually include some sort of incentive, like a discount or bonus credit.
Both welcome and activation programs can be customized for different customer segments based on their needs and preferences. For example, you might offer a different program for first-time buyers than you would for reactivating inactive customers.
Collect reviews
1. Create a dedicated page on your website for customer reviews: make it easy for customers to find and leave reviews by creating a dedicated page on your website where they can do so. This could be a stand-alone page or a section within your existing ‘customer service’ or ‘contact us’ pages.
2. Use social media to collect and showcase customer reviews: take advantage of the power of social media by using it as a platform to collect and showcase customer reviews. This could involve setting up a specific hashtag that customers can use when leaving their review, or simply encouraging them to mention your business in their review posts. You could also share positive customer reviews across your social media channels – such as on your Twitter feed or Facebook page.
3. Include customer testimonials on your website: another great way to show potential customers what others think of your business is to include testimonials from past satisfied customers on your website. These could be in the form of written quotes, video testimonials, or even just simple star ratings next to each product or service that you offer. 4. Send out post-purchase survey emails: following up with customers after they have made a purchase is always good practice, and it’s also an ideal opportunity to collect feedback in the form of customer reviews. You could include a link to an online review form in these post-purchase emails, making it easy for customers to leave their thoughts without having to search for somewhere else to do so.
Post sales email
a post-sales email template, here is one example:
Hello [First Name],
Thank you for your recent purchase with us! We hope you are happy with your purchase and that it arrives safely and quickly.
If there are any issues with your order or if you have any questions or concerns, please do not hesitate to reach out to us. Our customer service team is available 24/7 and would be more than happy to assist you.
Thank you again for shopping with us!
