A small budget doesn’t mean a small presence. With a little creativity, foresight, and know-how, your business can compete with any of the big guys online.
If you’ve been struggling to figure out how a small business can effectively market its goods and services in an increasingly saturated and competitive digital-marketplace, consider low budget digital marketing strategies that will help you attract more new customers consistently for little or no money.
Here are some suggestions for how to get started without blowing your entire marketing budget:
1. Create accounts on social media sites and post constantly
Invest time in building your brand’s personality on social media. Get creative and show off what makes your business unique. It will make for more engaging posts, which is the easiest way to grow followers and fans.
Create a catchy description of your company on each platform and use it when sharing updates to help build a shared identity among all of your channels. Be active online by posting often, responding to comments, and keeping track of relevant hashtags or discussions within your niche. Regularly post or share influencers from within your industry for maximum reach. Optionally offer exclusive deals only available through social media.