It’s no secret that organic reach on Facebook is declining.
A recent study from Socialbakers found that the average organic reach for a Facebook Page is down to 6.4% of their total audience.
That means if you have 1,000 fans, only 64 of them are seeing your posts in their News Feeds.
So how do you grow Likes on your Facebook page? Here are some ideas:.
Start with strong social marketing fundamentals
Regarding social marketing, fundamentals are key. That’s why, if you’re looking to grow your Facebook page likes, you need to start with a strong foundation.
Here are some basic tips for social marketing success on Facebook:
Post interesting and engaging content. If you want people to like your page, you need to give them a reason to do so. That means posting content that is interesting and engaging. Think about what your target audience would find valuable and share accordingly.
Use images and videos. People are more likely to engage with content that is visual in nature. So, be sure to use images and videos whenever possible on your Facebook page. This will help make your content more compelling and increase the chances that people will like your page.
Know what your audience wants to see
Most businesses know that they need a Facebook page to be successful. But what many businesses don’t realize is that not just any Facebook page will do. In order to get people to like your page, you need to give them a reason to do so. And the best way to do that is by knowing what your audience wants and giving it to them.
There are a few things you can do to figure out what your audience wants from your Facebook page. First, take a look at the pages of similar businesses and see what kind of content they’re posting. If you see that they’re getting a lot of engagement on certain types of posts, try doing something similar on your own page.
You can also use Facebook’s Insights tool to see which of your posts are getting the most engagement and reach. This will give you an idea of which topics are resonating with your audience and which ones aren’t. Use this information to create more content that your audience will love.
Finally, always be sure to ask your audience directly what they want to see from your business on Facebook. You can do this through surveys, polls, and even just asking for feedback in the comments section of your posts. By taking the time to listen to what your audience wants, you’ll be able to create a page that they’ll keep coming back to again and again.
Know when your audience is active
Another great way to grow your Likes is by running a Like campaign. This is where you offer something (usually a discount or some sort of prize) in exchange for people liking your page. Just make sure that whatever you’re offering is actually worth liking, or else people will quickly catch on and stop taking part in future campaigns.
Finally, remember that it’s not all about numbers – quality trumps quantity every time. So even if you’re only able to get a few new Likes each week, as long as those people are actually interested in what you’re posting, then they’re valuable fans who will help grow your business through word-of-mouth marketing and other actions down the line.
Stay up-to-date with Facebook trends
As a business owner, you know that social media is always changing. What worked to grow your Facebook page last year may not work this year. That’s why it’s important to stay up-to-date with the latest Facebook trends.
One trend that continues to be important is using high-quality images. People are visual and they are more likely to Like or share a post if it has an attractive image. Try to use images that are relevant to your business and that will appeal to your target audience.
Another trend that can help you grow your Facebook page is using video content. Videos are extremely popular right now and they are a great way to connect with your audience. You can create videos about new products, services or promotions, or simply give people an inside look at your business. Whatever type of video you create, make sure it’s engaging and informative so people will want to watch it and share it with their friends.
Finally, don’t forget about paid advertising on Facebook. While organic reach is still important, paid ads can help you reach a larger audience and grow your page more quickly. Experiment with different ad types and see which ones work best for your business goals.
Pin a popular post
How to get more likes on your Facebook page
Are you looking for ways to get more likes on your Facebook page? If so, you’re in luck! There are a number of things you can do to increase the number of likes on your page.
One simple way to get more likes is to pin a popular post to the top of your page. When you do this, everyone who visits your page will see the post and may be intrigued enough to like it. You can also promote your pinned post by sharing it on other social media platforms or even through email marketing.
Another great way to get more likes is by running a contest or giveaway on your page. Everyone loves free stuff, so this is an excellent way to entice people to like your page. Just be sure that the prize is something that would appeal to your target audience.
Finally, don’t forget about good old-fashioned word-of-mouth marketing. If people see that their friends like your page, they’re much more likely to check it out and like it themselves. So make sure you’re regularly sharing interesting and engaging content on your page so that people have something worth liking!
Work with Facebook influencers
Facebook influencers can help you grow your page Likes in a number of ways. First, they can share your content with their followers, which can help increase your reach and visibility. Additionally, they can promote your page to their followers, which can encourage them to Like your page. Finally, Facebook influencers can also provide valuable insights and feedback that can help you improve your page and make it more engaging for users.
If you’re looking to work with Facebook influencers to grow your page Likes, there are a few things you should keep in mind. First, it’s important to find influencers who are relevant to your brand or industry. Additionally, you’ll want to make sure that the influencers you work with have a large and engaged following on Facebook.
Finally, it’s also important to consider the type of content that the influencer creates; if they produce high-quality content that is likely to be popular with their followers, then working with them could be a great way to boost your own reach on Facebook.
Take advantage of cross-promotion
When you’re thinking about how to grow likes on your Facebook page, don’t forget the power of cross-promotion. If you have other social media accounts or a website, make sure to promote your Facebook page on those platforms. You can also include a link to your Facebook page in your email signature and on any printed materials you distribute.
Make it easy for people to like your page. Include a prominent link to your Facebook page on your website and make sure the link is visible and easy to find. You might also want to consider adding a Like button or widget to your website so visitors can like your page without even having to leave your site.
Encourage customers and clients to like your page. If you have a brick-and-mortar business, put up signs encouraging people to like your Facebook page (you can even offer a incentive, such as a discount or freebie, for doing so). Make sure everyone who works for you is aware of the importance of liking and promoting the page – post reminders in staff areas and include information about the page in new employee orientations.
Keep in mind that organic growth is always best when it comes to building an engaged community on any social platform. So while these tips will help you get more likes for your page in the short run, focus on creating great content and providing value if you really want to see long-term success.
There are a number of ways to grow the number of likes on your Facebook page, and running ads is one of the most effective. Ads allow you to specifically target people who are likely to be interested in your page, and they can be highly customized to ensure that your message reaches the right audience.
When creating an ad campaign to grow your likes, it’s important to consider both your budget and your goals. You’ll want to make sure that you allocate enough money to reach your target audience, but you also don’t want to spend more than necessary. Once you have a budget in mind, you can start planning your ad campaign.
One of the most important aspects of any ad campaign is choosing the right image. The image you use should be relevant to your page and engaging enough that people will want to click on it. If you have a professional-looking image, it will help boost the overall perception of your page.
In addition to choosing an engaging image, it’s also important to write compelling copy for your ad. Your copy should be clear and concise, and it should highlight what makes your page unique. Be sure to include a call-to-action so that people know what they need.