Sales is all about persuasion. And, as with any form of persuasion, certain words and phrases are more effective than others.
Here are 8 powerful words to include in your sales vocabulary:
1. “You” – Focusing on the customer is always key in sales. By using the word “you,” you immediately show that you’re focused on the person you’re speaking to.
2. “Results” – When you talk about results, you’re talking about what the customer cares about most: what’s in it for them? By focusing on results, you show that you understand what they want and that you can help them get it.
3. “Guaranteed” – People like certainty, so guaranteeing a result can be very persuasive. Of course, you need to be able to actually deliver on your guarantee, but if you can do that, using this word can be quite effective.
4.”Free” – This is another word that people respond positively to. Who doesn’t like getting something for free? Offering a free trial or sample can be a great way to persuade someone to try your product or service.
5.”Proven” – When something is proven, it gives people confidence that it.
Value. The term ‘Value’ defines the worth of your services or products
Value is an important concept in business and economics, as it can be used to measure the worth of goods or services. In simple terms, value is the amount of money that a customer is willing to pay for a product or service.
There are many factors that can affect the value of a good or service, such as its quality, rarity, and usefulness. Value also depends on demand – if there are lots of people wanting to buy a product, then its value will be higher than if there is little demand for it.
Value is a key concept in sales and marketing, as it can help businesses to price their products correctly and understand what customers are willing to pay. It is also important for businesses to create products that offer good value for money – otherwise customers may go elsewhere.
If you’re selling products or services, then it’s important to make sure that you’re offering good value for money. You can do this by ensuring that your prices are competitive and by highlighting the benefits of your products or services. Remember, customers will only buy from you if they believe that your products or services offer good value – so it’s essential to get this right!
Clarity
Conciseness: Don’t try to sell everything at once – focus on one key benefit or feature of your product. Customers will appreciate your conciseness, and it will make it easier for them to remember what you’re selling.
Confidence: Believe in yourself and your product – if you don’t, why should anyone else? Be confident when you sell, and project an air of authority. This doesn’t mean being cocky, but having faith in what you’re offering.
Connection: Build a connection with your potential customer – find common ground and connect on a personal level. This will make it more likely that they’ll want to do business with you.
Credibility: If customers don’t believe that you know what you’re talking about, they won’t buy from you. Establish yourself as an expert in your field, and back up your claims with evidence.
Benefit
Sales is all about convincing someone to part with their hard-earned cash in exchange for your product or service. In order to do that, you need to have a firm grasp of the language of sales. Here are 8 powerful words that every salesperson should include in their vocabulary:
1. Benefit: This is probably the most important word in sales. After all, people don’t buy products or services, they buy benefits. When you’re trying to sell something, always focus on the benefits it provides and how it will make your prospect’s life better.
2. Value: People don’t just buy products or services, they also buy value. If you can show your prospect that your product or service is worth more than what they’re paying for it, then you’re more likely to make the sale. So always focus on the value you’re providing and how it’s superior to anything else on the market.
3. Quality: In today’s world, people are becoming more and more concerned with quality over quantity. If you can show your prospect that your product or service is made with quality in mind, then you’re more likely to make a sale. So always focus on the quality of what you’re selling and how it will benefit your prospect down the line – not just right away, but long term as well.
4. Affordable: Even if your product or service is of great quality and offers tremendous value, if it’s not affordable then you probably won’t make the sale. So always be conscious of price when selling and try to offer payment plans or discounts when possible.
5. Risk-free: Whenever possible, offer a money-back guarantee or some other type of risk-free guarantee. This will help ease any concerns your prospects might have about buying from you and increase the likelihood of making a sale.
6. Easy: No one wants to buy something that’s going to be complicated or difficult to use, so try to keep things as simple as possible – both in terms of explanation and actual use.
7. Fast: In our fast-paced world, time is precious, so people don’t want to waste time on things that take too long. Whether it’s fast results from using your product or simply fast delivery, speed is always important.
8. Convenient: Again, time is precious, so people want things that are convenient. Whether it means being able to access your product 24/7 online or having.
Trust
That’s why it’s so important to use language that will build trust with your prospects. Here are 8 powerful words to include in your sales vocabulary:
1. Integrity
When you have integrity, you do what you say you’re going to do. You keep your promises. You’re honest and ethical in your dealings with others. Your prospects need to know that they can count on you to do what you say you’ll do.
2. Reliable
Your prospects need to know that they can rely on you when it comes time to deliver on your promises. They need to know that they can count on you to be there for them when they need you most. Show them that they can depend on by being reliable and consistent in everything you do.
Urgency
Urgency is a powerful emotion that can motivate people to take action. When used correctly, it can be the difference between a sale and no sale.
The following are eight powerful words to include in your sales vocabulary when you want to create a sense of urgency:
1. Now
2. Today 3. This week only 4. While supplies last 5. Final call 6. Hurry .
Premium
4. Limited edition – A limited edition product or service is one that is produced in small quantities, making it rare and collectible. This could mean that there are only a certain number of units available for purchase, or that the product will only be available for a limited time. For example, a limited edition book might be printed in a small run of only 500 copies.
5. Customized – A customized product or service is one that is made or configured to meet the specific needs of the customer. This could involve adding or removing certain features, or tailoring the product to the customer’s preferences. For example, a customized computer might be built with specific hardware or software to meet the customer’s needs.
6. Personalized – A personalized product or service is one that is made or configured to include the customer’s name, initials, or other personal details. This could involve engraving the customer’s name on a product, or printing their initials on stationery. For example, a personalized mug might have the customer’s name printed on it, or a personalized pen might have the customer’s initials engraved on the barrel.
7. Handcrafted – A handcrafted product or service is one that is made by hand, as opposed to being mass-produced by machine. This usually means that the product is of a higher quality, as it has been made with more care and attention to detail. For example, a handcrafted piece of furniture might be made using traditional methods and materials.
8. Sustainable – A sustainable product or service is one that is environmentally friendly and has a low impact on the planet. This could involve using recycled materials, renewable energy, or organic ingredients. For example, a sustainable fashion brand might use recycled materials to make their clothing, or a sustainable restaurant might source their ingredients from local farmers.
