social media is a great way to connect with friends and family all over the world. However, there are some things you should keep in mind when using social media. Here are some do’s and don’ts for social media:
Do:
-Be aware of what you post. Once something is online, it can be difficult to remove it.
-Think before you post. If you wouldn’t say something in person, don’t say it online.
-Respect others’ privacy. Don’t post someone else’s personal information without their permission.
-Be respectful in your comments and posts. No one likes trolls!
-Keep your account secure by choosing a strong password and not sharing it with anyone else.
Don’t:
-Post confidential or sensitive information like passwords or credit card numbers on social media sites.
-Assume that only your friends can see what you post – even if your privacy settings are set to “friends only,” people can still screenshot or share your content without your knowledge or consent.
DO: Complete and update your social pages and profiles
It’s important to have an up-to-date social media presence that accurately reflects your business. Make sure to complete all the fields on your profile and keep your information current. Adding a profile photo and cover image are also essential for personalizing your page.
Once you’ve set up your social media pages, it’s important to stay active and post regular updates. This will help keep your followers engaged and ensure that your page remains visible in their newsfeeds. Try to post a mix of content, including interesting articles, photos, videos, and links to relevant blog posts or website pages.
In addition to posting regular updates, you should also interact with other users on social media. Like and comment on other users’ posts, join conversations, and share content from other sources that you think would be of interest to your followers.
DO: Think before you share
Regarding social media, think before you share. That means considering what you’re sharing, who you’re sharing it with, and why you’re sharing it.
Before hitting “post” or “send,” ask yourself a few questions:
Is this something I want to share? Does this add value to the conversation? Am I comfortable with everyone seeing this? Could this be misconstrued or taken out of context? Is there anything in here that could embarrass me or someone else later on?
If you can answer “yes” to all of those questions, then go ahead and hit “post.” But if you have any doubts whatsoever, it might be best to keep that information to yourself. After all, once something is out there on the internet, it can be very difficult (if not impossible) to take back.
DO: Post regularly
One way to stay top of mind with your audience is to post regularly on social media. This means creating a posting schedule and sticking to it as much as possible. Of course, life happens and there will be times when you can’t stick to your schedule, but try to make posting a priority.
There are a few things you can do to make sure you’re able to post regularly. First, take some time each week or each day (depending on how often you want to post) to plan out your content. This could mean creating graphics, writing posts, or finding quotes or articles to share. Having this content ready ahead of time will make it much easier for you to stay on schedule.
Another way to ensure you’re able to post regularly is by setting up automated posts. There are many different tools that allow you do this, such as Hootsuite and Buffer. Automated posts can be great for those times when you know you won’t be able to be active on social media but still want to keep your audience engaged with your brand. Just make sure that the automated posts are high quality and offer value – otherwise they’ll do more harm than good!
DO: Prioritize your networks
Regarding social media, it’s important to focus your efforts on the networks that will have the most impact for your business. For example, if you’re a B2B company, LinkedIn is probably going to be more important than Instagram. Conversely, if you’re a consumer-facing brand, Facebook and Twitter are likely to be more important than LinkedIn. The key is to prioritize your efforts so you’re active on the networks that matter most to your business.
DO: Post interesting and relevant content
Of course, it’s not enough just to be active on social media – you also need to post interesting and relevant content if you want people to stick around. No one wants to follow a account that posts nothing but promotional material or mundane updates about their daily lives. So make sure the majority of what you post is interesting and engaging – whether that means sharing news articles, insights from industry experts, or just funny memes (if they’re relevant to your brand).
DO: Interact with your audience
Regarding social media, interacting with your audience is key. Whether you’re responding to comments on your posts or messaging someone directly, take the time to engage with the people who are taking an interest in your content. Not only will this help to build a rapport with your followers, but it will also show that you’re invested in what they have to say.
DON’T: Post without purpose
Before you hit that publish button, ask yourself why you’re sharing this particular piece of content. Is it because it’s relevant to your brand or business? Is it something that will spark a conversation? Or is it simply because you think it’s funny/cute/interesting? If you can’t answer these questions satisfactorily, then chances are your post isn’t going to be of much interest to anyone else either.
DON’T: Over-post
We get it – sometimes social media can be addictive and it can be tempting to just keep on posting even when there might not be anything particularly interesting or relevant to share. But resist the urge! Over-posting is one surefire way to turn people off from following you and seeing your updates in their newsfeeds. So limit yourself to posting only when you have something worthwhile to say – trust us, your followers will thank you for it!
DO: Use engaging visuals
It goes without saying that using engaging visuals is one of the best ways to get people interested in what you have to post on social media. People are naturally drawn to messages with accompanying images or videos – so make use of this by incorporating visuals into as many of your posts as possible. (Just make sure that any photos or videos you use are high quality and relevant to what you’re talking about!)
DON’T: Be a spammer
Regarding social media, one of the cardinal sins is spamming. This is when someone sends out mass messages or posts in an attempt to promote something, often without any regard for the people they’re actually reaching. This is not only annoying, but it’s also a surefire way to get people to quickly tune you out.
If you’re using social media for business purposes, it’s important to be strategic and thoughtful about your approach. Spamming will only alienate potential customers and damage your reputation. Instead, focus on creating quality content that will actually be of interest to your audience. And if you’re promoting something, make sure it’s something that people will actually want to know about!
